Our services to you may include some or all of the following:

We perform an accurate analysis of the current market conditions to arrive at a sensible market value for your home. We investigate your home for limiting conditions which might prevent a successful home-sale. We make suggestions regarding the curing of these defects to improve our market position.

We make accurate building and room measurements and account for all your home's amenities. We don't just take pictures-we look for the best angles and the most inviting views. We gather all pertinent public records: tax, assessment, plat, subdivision covenants, zoning. Staging your home for showings is critical - we work with you on putting our best foot forward.

What's in a sign? Some company signs blend into the background while ours has 8 eye catching colors. Convenience sells too, so we make it easy for other agents to show your home. From the lockbox to our web-based documents, other companies find it easy to show our homes.

We make sure all listing paperwork is filled out accurately. We put your home into the MLS and make it available to all realtor websites. We create data sheets, newspaper ads, and other marketing material that gets attention. Writing advertisement copy with too much fluff can be bad. We create a balance.

Is holding an "open house" an effective marketing form? We'll suggest when you should hold an open house. If the phone is ringing off the hook for your home, but nobody picks it up, does your home get sold? Being available to field phone calls from drive-by or call-ins is a vital part of our service.

We manage the entire transaction's events. From setting up showings with other agents, to coordinating inspections, tracking contract dates and deadlines, to working with the lender to resolve issues with the buyer's finances, we make sure nothing is left to chance.

Showing a home is an art form-it's all about what to say and when to say nothing at all. People don't like to be "sold" a home, so we let your home speak more than we do.

We analyze the market periodically to determine how we are competing with other homes on the market.

Anyone can "do the paperwork," but we know that the offer to purchase is the most important document in the transaction. Because it controls everything, one mistake here could be the difference between a smooth transaction and a law suit. We'll help you build a negotiating style so that we can react to offers with appropriate counter-offers. We are your advisor, consultant and advocate, so while presenting offers to you, we are listing the pros and cons of each offer.

We coordinate the closing. We accurately account for every dollar that goes into or comes out of your homes sale. We even arrange to pay off your present home loan. We are there to do the final walk through, attend the closing and provide service and follow-up after the sale.

The whole idea of the Multiple Listing Service (MLS) is to attract the attention of real estate agents everywhere along with their associated home buyers. We have to motivate them to bring us "their" buyers, and what motivates them more than a perceived fair commission? So, unlike most companies in our area, we offer a 50/50 commission split. Should you list your home with another company at 4%, the agent bringing the buyer might only be offered 1.6% to bring a buyer and not many agents - especially from Madison, Milwaukee, Fond du Lac and other markets outside our own - are sufficiently motivated by that. So, ask each company how they split their commissions!

Our advertisements always display the information buyers want - picture, price and address. Most companies leave out this vital information because they are trying to get more future business for their company. We include it because it sells your home faster. We advertise your home every single week.

Real Estate is a highly competitive industry. With that being said, a company who works well with others will invariably attract more showings. Our internet site is the easiest site to use and again, like our print advertisement, has all of the information buyers are looking for. Your home listing will also go to other local, regional and national Internet sites through our affiliation with South-central WI MLS, Southeastern WI MLS and Milwaukee Metro MLS. Additionally, your home will be viewable on all participating real estate company's Web site i.e. Century-21, RE/MAX.

Our yard sign has 8 colors - enough color to catch the attention of the most distracted passerby. We will hang a data box on your yard sign when appropriate.

We will mail to all your neighbors (unless this is not your desire) information that "this is your chance to pick your new neighbor." We include a data sheet on your home.

You will see your home marketed on Charter Cable's Main Street Home Show

Since we are affiliated with three Multiple Listing Services (MLS), your home will be marketed to real estate agents north to Green Bay (Marinette County) and way down to the border of Illinois.